9. Publishing Long Form Content
Here is the truth, long-form content ranks better on Google. This claim is backed by several online studies. The table below gives a rough idea on the impact on performance and page views against content length.
A key finding in the research suggested that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
Long story short, there is a strong correlation between content length and search performance.
For that reason, you should aim at publishing 1-2 thoroughly researched, long-form articles that include helpful information to Google users. Google wants you to focus on the needs of the user over SEO, and it is the best way to keep readers and convert. However, we all know SEO is important as well.
When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.
Long-tail keywords tend to have low search volume, but in some cases, they could help reach the customers you need. If the search volume is just too low, aim for mid-tail keywords with low to medium keyword difficulty.
Read more about nine essential SEO practices for your website
9. Publishing Long Form Content
Here is the truth, long-form content ranks better on Google. This claim is backed by several online studies. The table below gives a rough idea on the impact on performance and page views against content length.
A key finding in the research suggested that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
Long story short, there is a strong correlation between content length and search performance.
For that reason, you should aim at publishing 1-2 thoroughly researched, long-form articles that include helpful information to Google users. Google wants you to focus on the needs of the user over SEO, and it is the best way to keep readers and convert. However, we all know SEO is important as well.
When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.
Long-tail keywords tend to have low search volume, but in some cases, they could help reach the customers you need. If the search volume is just too low, aim for mid-tail keywords with low to medium keyword difficulty.
Read more about nine essential SEO practices for your website