2. Compelling Titles and relevant Meta Tags

 

Your page title and meta description are two of the most important meta tags on your page. Let’s cover title tags first.

Title tags

Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.

According to Google:

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Here are some other best practices to keep in mind while creating title tags:

  • Include your target keywords.
  • Write a title that matches search intent.
  • Avoid creating duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise.

    Meta descriptions

    The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

    Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

    Google explains it best:

    “A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.”

    Google typically truncates meta descriptions to 155–160 characters, so make sure you provide an accurate summary of your content while keeping it under 160 characters.

    Here are some best practices to follow while writing your meta descriptions:

    • Write unique meta descriptions for each page.
    • Use action-oriented copy.
    • Include your target keywords.
    • Match search intent.
    • Provide an accurate summary.
2. Compelling Titles and relevant Meta Tags

Your page title and meta description are two of the most important meta tags on your page. Let’s cover title tags first.

Title tags

Title tags are clickable headlines that appear in search results and are extremely critical from an SEO perspective.

According to Google:

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Here are some other best practices to keep in mind while creating title tags:

  • Include your target keywords.
  • Write a title that matches search intent.
  • Avoid creating duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise. 

    Meta descriptions

    The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

    Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

    Google explains it best:

    “A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.”

    Google typically truncates meta descriptions to 155–160 characters, so make sure you provide an accurate summary of your content while keeping it under 160 characters.

    Here are some best practices to follow while writing your meta descriptions:

    • Write unique meta descriptions for each page.
    • Use action-oriented copy.
    • Include your target keywords.
    • Match search intent.
    • Provide an accurate summary.