7. Use Keywords in your URL
URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.
Google explains it best:
“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”
With that in mind, here is how you can create a well-structured URL:
- Use short URLs: A study conducted by Backlinko found that short URLs tend to outperform long URLs in SERPs.
- Use keyword-rich URLs: Always include your target keywords in the URL to increase your chances of ranking better in search results.
- Remove unnecessary stop words:Â To make your URL look clean and succinct, consider removing stop words.
Read more about nine essential SEO practices for your website
7. Use Keywords in your URL
URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.
Google explains it best:
“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”
With that in mind, here is how you can create a well-structured URL:
- Use short URLs: A study conducted by Backlinko found that short URLs tend to outperform long URLs in SERPs.
- Use keyword-rich URLs: Always include your target keywords in the URL to increase your chances of ranking better in search results.
- Remove unnecessary stop words:Â To make your URL look clean and succinct, consider removing stop words.
Read more about nine essential SEO practices for your website