7. Use Keywords in your URL

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.

Google explains it best:

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”

With that in mind, here is how you can create a well-structured URL:

  • Use short URLs: A study conducted by Backlinko found that short URLs tend to outperform long URLs in SERPs.
  • Use keyword-rich URLs: Always include your target keywords in the URL to increase your chances of ranking better in search results.
  • Remove unnecessary stop words: To make your URL look clean and succinct, consider removing stop words.

7. Use Keywords in your URL

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.

Google explains it best:

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”

With that in mind, here is how you can create a well-structured URL:

  • Use short URLs: A study conducted by Backlinko found that short URLs tend to outperform long URLs in SERPs.
  • Use keyword-rich URLs: Always include your target keywords in the URL to increase your chances of ranking better in search results.
  • Remove unnecessary stop words: To make your URL look clean and succinct, consider removing stop words.