Search engine marketing and graphic design
in Chichester, West Sussex
We can market your new business and raise your online profile, increasing traffic to your website with SEO and SEM know-how.
Highly competitive rates with results backed up by figures. We don’t just work for you, but with you. A business partnership that provides you with new ideas and a cohesive plan of action. Realise new and innovative opportunities to grow your business.
eCommerce design and strategy
Engage your audience with shopping experiences they enjoy each time they visit. Your eCommerce website is an online representation of your business, we take the time to understand your customer base. The design will be visually appealing, it will build trust with your clients and make the purchasing intuitive.
The analytics
Your challenges that we think about.
We like to put ourselves in your shoes, for example copy writing : Really good sales copy seamlessly joins with conversations you are having already; A trait of strong copy is that it solves one problem – and prevents a future one; Good copy goes beyond the benefits that your product or service provides.
SEO plans for website journeys
A website is not just a tool to help promote your business, it is your business. We can help you utilise the full potential of the online market place via Responsive Website Design, Search Engine Optimisation and Online Advertising. Contact us for affordable plans – to increase traffic to your website.
We design websites that…
…can accommodate a lot of content. It is a tricky balancing act to pull off. Does one attempt to present all the information in a clean, organized manner, or reveal it bit-by-bit, in an effort to create an engaging breadcrumb trail that tugs the user along the road to enlightenment?
If you would like more information just provide…
Our websites are
• Mobile responsive
• Linked to Google Console and Analytics
• With exclusive domain names
• GDPR compliant
• With FREE annual SSL Certificates (Website security)
• With relevant and effective SEO
The sites have full spam protection with round the clock maintenance and updates.
Branded and marketed with
• Original logos and brand guidelines
• Social media advice and supporting graphics
• Email accounts
• Privacy Policies and T&C’s
• Opt-in forms to eMarketing databases
• GDPR compliant customer database lists
Our FREE website review explained
Our free website review is tailored to the type of business you run and is done by people, not robots! This allows us to provide you with a plan of action to improve your website and not just some jargon that is generated by an SEO review tool.
Raise your online profile
Without followers and a loyal audience your product, services and communications will not be seen. It can be a time consuming process to match your messages with the audience that you deserve.
Our top ten Instagram #hashtag usage recommendations will help you get that audience – the audience you want. To get business from Instagram, it is not enough just to add good posts and hope that a random like will turn into a permanent customer. You need to get people to start thinking about buying your product. Just for starters, do you have : Important information in your bio; Details on how to contact you; Links to your online store; A showcase of successful story highlights; A gallery of beautiful photos; High quality information in the captions?
We can help you with some customised templates that are entirely relevant and exclusive to your business offering.
SEO Essentials
Here are nine processes and techniques you can follow to rank higher on Google. Get the basics right and your chances of ranking on page 1 are much better.
By sticking to best SEO practices, you are laying the foundations for your site to optimise its visibility in search. An efficient and relevant site allows for more advanced keyword research and link building strategies.
Ad Groups campaigns
How would you like a massive boost for your online sales and brand awareness? Through detailed and structure Ad Groups and campaigns we will help your customers find exactly what they are looking for.
Ad Groups and how they are composed can have a major effect on just how effective your Ad Words campaigns are. Knowing how to properly organise and build Ad Groups can lower your cost per click and result in more conversions from your campaigns. Investing time in proper Ad Group composition is the key to creating a successful Ad Words campaign.
Think of your SEM plan as an upside down tree. At the top is your account created with Google Ads, within the account are campaigns, each of your campaigns controls your business in some greater or smaller way, for example: budget; area coverage; networks and (social media) channels where you want to advertise. Within each campaign you can create multiple Ad Groups, these are basically collections of key words and the ads that go with them. Structuring your account like this ensures that you will show the most relevant ads. ‘Relevance’ really is today’s watch word for effective on-line marketing for your business.
Business Plans
We will talk to you and understand where you want to go, what you want to be and how to do it. We will provide a business plan, terms and conditions, privacy policies and GDPR advice. Make a plan and stick to it – this is the most important advice. We offer structured frameworks that have the flexibility to change and adapt to most unlikely situations that are thrown into the mix in this modern, topsy-turvy world we all share.
Did you know that the vast majority of business owners and entrepreneurs aren’t business experts? They don’t have MBAs, accounting or economics degrees. They’re learning as they go and finding tools and resources to help them.
Writing a business plan may seem like a big hurdle, but it doesn’t have to be. You know your business—you’re the expert on it. For that reason alone, writing a business plan and then leveraging your plan for growth won’t be nearly as challenging as you think.
And you don’t have to start with a full, detailed business plan. It can be much easier to start with a simple, one-page business plan—what we call a Lean Plan—and then come back and build a slightly longer, more detailed business plan later.
For more details or to arrange a conversation, please provide…
Marketing Planners
Posting, two to three times a day for brand awareness, can be a real drag. We can design you a promotional calendar of marketing themes that will integrate perfectly with your website and social media channels. It will take the pain out of the posting and encourage brand advocates. You will see higher conversion rates and much higher KPI’s (Key Performance Indicators) due to return custom looking forward to your next posts.
Plan three monthly, six monthly or the full year in advance – plenty of ideas for relevant themes to suit your business and engage your customers.
We can also give you some lovely graphics fully branded to your business style. Need help with branding? We can offer advice and a whole new concept too…
Search engine marketing and graphic design in Chichester, West Sussex
We can market your new business and raise your online profile, increasing traffic to your website with SEO and SEM know-how.
Highly competitive rates with results backed up by figures. We don’t just work for you, but with you. A business partnership that provides you with new ideas and a cohesive plan of action. Realise new and innovative opportunities to grow your business.
eCommerce design and strategy
Engage your audience with shopping experiences they enjoy each time they visit. Your eCommerce website is an online representation of your business, we take the time to understand your customer base. The design will be visually appealing, it will build trust with your clients and make the purchasing intuitive.
Your challenges that we think about.
We like to put ourselves in your shoes, for example good copy writing : Really good sales copy seamlessly joins in with a conversation that our potential clients are already having; A trait of strong copy is that it solves a current problem – and prevents a future one; Strong copy goes beyond just talking about the benefits that a product or service provides.
The analytics
SEO plans for website journeys.
A website is not just a tool to help promote your business, it is your business. We can help you utilise the full potential of the online market place via Responsive Website Design, Search Engine Optimisation and Online Advertising.
We can help you along the way with a number of affordable plans all wiith the same thing in common – to increase traffic to your website.
We design websites that…
can accommodate a lot of content. It is a tricky balancing act to pull off. Does one attempt to present all the information in a clean, organized manner, or reveal it bit-by-bit, in an effort to create an engaging breadcrumb trail that tugs the user along the road to enlightenment?
Get in touch
07581 112 722
Our websites are
• Mobile responsive
• Linked to Google Console and Analytics
• With exclusive domain names
• GDPR compliant
• With FREE annual SSL Certificates (Website security)
• With relevant and effective SEO
The sites have full spam protection with round the clock maintenance and updates.
Branded and marketed with
• Original logos and brand guidelines
• Social media advice and supporting graphics
• Email accounts
• Privacy Policies and T&C’s
• Opt-in forms to eMarketing databases
• GDPR compliant customer database lists
Basic wordpress or CMS websites with full training on how to edit and update your website.
The FREE website review explained
Our free website review is tailored to the type of business you run and is done by people, not robots! This allows us to provide you with a plan of action to improve your website and not just some jargon that is generated by an SEO review tool.
Who our FREE website review is for
Entrepreneurs
We’ve helped entrepreneurs and startup owners to create their first website and digital marketing campaigns. We’ve also promoted their existing website to help earn them more traffic and their first customers.
Small Business Owners
We’ve helped hundreds of small businesses across the United Kingdom to increase their traffic. We’ve achieved this by improving their existing websites and digital marketing strategies using Search Engine Optimisation and Content Marketing. We’ve also increased their leads and sales using Conversion Rate Optimisation.
Medium-Sized Business Owners
We’ve increased the traffic and leads for medium-sized business owners who needed a dedicated team to manage their digital marketing strategies. To achieve this, we’ve taken on full responsibility for the work — so the owners can dedicate more of their time to business operations. Or, we have worked alongside their existing internal team to complement and expand their current marketing efforts.
Marketing Managers
We’ve paired with marketing managers for many types of business — including international Enterprise companies — who needed outside support to complement their existing digital marketing efforts. We’ve also taken care of all of their digital marketing needs.
Get your review today by providing us with…
Raise your online profile
Without followers and a loyal audience your product, services and communications will not be seen. It can be a time consuming process to match your messages with the audience that you deserve.
Our top ten Instagram #hashtag usage recommendations will help you get that audience – the audience you want. To get business from Instagram, it is not enough just to add good posts and hope that a random like will turn into a permanent customer. You need to get people to start thinking about buying your product. Just for starters, do you have :
Important information in your bio? Details on how to contact you? Links to your online store? A showcase of successful story highlights? A gallery of beautiful photos? High quality information in the captions?
We can help you with some customised templates that are entirely relevant and exclusive to your business offering.
Here are nine processes and techniques you can follow to rank higher on Google. Get the basics right and your chances of ranking on page 1 are much better.
By sticking to best SEO practices, you are laying the foundations for your site to optimise its visibility in search. An efficient and relevant site allows for more advanced keyword research and link building strategies.
Ad Group campaigns
How would you like a massive boost for your online sales and brand awareness? Through detailed and structure Ad Groups and campaigns we will help your customers find exactly what they are looking for.
Ad Groups and how they are composed can have a major effect on just how effective your Ad Words campaigns are. Knowing how to properly organise and build Ad Groups can lower your cost per click and result in more conversions from your campaigns. Investing time in proper Ad Group composition is the key to creating a successful Ad Words campaign.
Think of your SEM plan as an upside down tree. At the top is your account created with Google Ads, within the account are campaigns, each of your campaigns controls your business in some greater or smaller way, for example: budget; area coverage; networks and (social media) channels where you want to advertise. Within each campaign you can create multiple Ad Groups, these are basically collections of key words and the ads that go with them. Structuring your account like this ensures that you will show the most relevant ads. ‘Relevance’ really is today’s watch word for effective on-line marketing for your business.
What are Ad Groups?
Once you have created a campaign in AdWords you will then be directed to create an Ad Group. Ad groups are containers that determine how your campaign information is organised. Ad groups essentially house three key components for your campaigns keywords, ads and landing pages. Ad groups give you the ability to create a meaningful hierarchy for your AdWords account.
Why are Ad Groups important?
Now that we know that ad groups allow us to create an organised structure within our AdWords campaigns, we need to understand why we should place an emphasis on them. Well the way you organise your ad groups can affect which keywords your ads will show for, what ads will run for certain keywords and which landing pages users will be taken to once they click on your ad. These are undoubtedly the most important factors when building an AdWords campaign and they are all contained within your ad groups.
Quality score is an important factor
In order to understand what makes an ad group effective you have to understand what quality score is. Quality score is Google’s way of rating both the quality and relevance of your keywords and ads. Your quality score can affect your cost per click for a keyword as well your ad ranking. Keywords with low quality scores will result in a higher cost per click and lower ad rankings on search engine results pages.
How your ad groups are structured play a major role in determining the quality score for your keywords. If you build effective ad groups then this in turn will be represented by high quality scores for your keywords.
Creating effective Ad Groups
They key to creating effective ad groups is relevancy. This means you need to create relevance between the keywords in the ad group, your ads and the landing pages you are sending users to. An example of a poorly created ad group would be creating an ad group for clothes you sell and filling it with keywords for all the types of clothes you sell. Then creating ads for this ad group that relay the fact that you sell a wide range of clothes and sending users to your websites homepage as a landing page. This type of ad group will result in low quality scores and an ineffective campaign.
In order to create effective ad groups you need to create an ad group for each type of product you sell. If you are a plumbing and heating company and you offer plumbing services, gas fitting services and heating services then at the very least your ad groups should be broken into these categories. However for the best results you would create an ad group for each individual service you offer like drain cleaning, gas line installation, gas leak repair, furnace repair and in-floor heating installation. The more specific your ad group is the more effective it will be.
Once you have decided on how your ad group structure will be organised you need to make sure the keywords, ads and landing pages within your ad groups are relevant. If you are building an ad group for furnace repair you will only want keywords related to furnace repair in this ad group. You will then want to build ads that specifically describe your furnace repair services, and finally you will want to use a landing page that outlines your furnace repair services. Since all three elements of your ad group are relevant to each other this will result in high quality scores for the keywords in this ad group.
Ensure you are running effective Ad Word campaigns
Of course the most sure fire way to ensure you are running the most effective AdWords campaigns is by trusting the experts. Green Goat Design are certified Google Partners and have the knowledge and experience to create impactful AdWords campaigns. If your business has been struggling to get the most out of search engine marketing or just need some help fine tuning we can help take your marketing to the next level. For more information on our search engine marketing services or if you have any questions please contact us.
Business Plans
We will talk to you and understand where you want to go, what you want to be and how to do it. We will provide a business plan, terms and conditions, privacy policies and GDPR advice. Make a plan and stick to it – this is the most important advice. We offer structured frameworks that are beautifully designed, but also have the flexibility to change and adapt to most unlikely situations that are thrown into the mix in this modern, topsy-turvy world we all share.
Did you know that the vast majority of business owners and entrepreneurs aren’t business experts? They don’t have MBAs or accounting or economics degrees. They’re learning as they go and finding tools and resources to help them.
Writing a business plan may seem like a big hurdle, but it doesn’t have to be. You know your business—you’re the expert on it. For that reason alone, writing a business plan and then leveraging your plan for growth won’t be nearly as challenging as you think.
And you don’t have to start with a full, detailed business plan. It can be much easier to start with a simple, one-page business plan—what we call a Lean Plan—and then come back and build a slightly longer, more detailed business plan later.
Marketing Planners
Posting, two to three times a day for brand awareness, can be a real drag. We can design you a promotional calendar of marketing themes that will integrate perfectly with your website and social media channels. It will take the pain out of the posting and encourage brand advocates. You will see higher conversion rates and much higher KPI’s (Key Performance Indicators) due to return custom looking forward to your next posts.
Plan three monthly, six monthly or the full year in advance – plenty of ideas for relevant themes to suit your business and engage your customers.
We can also give you some lovely graphics fully branded to your business style. Need help with branding? We can offer advice and a whole new concept too…