Our Ecosystem is built upon analysis of what websites do, for example…
FACEBOOK Analysis on 5 Corporates (More than 200 employees)
|
MAIN PAGE |
Company 1 |
Company 2 |
Company 3 |
Company4 |
Company 5 |
|---|---|---|---|---|---|
|
Number of fans |
19 K |
526 |
15 K |
6.9 K |
25 K |
|
CTA button |
Buy now |
Call now |
Call now |
Send message |
Call now |
|
General level of engagement (%) |
0.19 |
0.34 |
0.11 |
0.010 |
0.035 |
|
Post interaction (%) |
0.24 |
1.3 |
0.15 |
0.15 |
0.0047 |
|
Editorial calendar |
NO |
NO |
NO |
NO |
NO |
|
Posts per day |
0.8 |
0.3 |
0.7 |
0.07 |
7.5 |
|
Type of posts in ascending order |
Pictures; Videos; Links; Status |
Pictures; Links; Videos |
Links; Pictures; Status; Videos |
Links |
Pictures; Links; Videos |
|
Internal or external content |
Internal content |
Both internal and external |
Both internal and external |
External content |
Internal content |
|
Main typologies of internal content |
Company news; Tests Promotion; Industry news & research; Events |
Team life; Job opportunities; Company news; Industry news & research; Industry articles; Tests promotion; Whitepapers |
Team life; Video interviews; Events; Re-posts; Company news; Tests promotion |
– |
Links from the blog; Team life |
|
Top 10 posts (total reactions, comments and shares) |
Events; Company news; Industry news & research |
Team life (pictures); Tests Promotion; Company news |
Video-interviews; Events; Tests Promotion; Team life (pictures) |
– |
Links from the blog Employees’ video-interviews; Team life (video interview); Team life (pictures) |
LINKEDIN Analysis on 5 Small Companies (less than 50 emloyees)
|
MAIN PAGE |
Company1 |
Company2 |
Company3 |
Company5 |
Company6 |
|---|---|---|---|---|---|
|
Type of Page |
Company page |
Company page |
Company page |
Company page |
Showcase page |
|
Followers (K) |
7.4 |
3.3 |
11.3 |
7.2 |
20.4 |
|
Posts per month |
2 |
6 |
11 |
5 |
11 |
|
Likes per post |
12 |
15 |
18 |
4 |
12 |
|
Editorial calendar |
NO |
NO |
NO |
NO |
NO |
|
Internal or external contents |
Internal |
Internal; External |
Internal |
Internal |
Internal; External |
|
Typologies of internal posts |
Interviews; Promotion and offers |
Interviews; Awards and recognitions; Trends; Reports; Tests promotion |
Testimonial; Case studies; Awards and recognitions; Webinars; Test promotion; Conferences; Trainings and courses |
Case studies; Free ebook; Tests promotion; Workshops and trainings |
Webinars; Posts from the blog/website |
|
Related groups |
N.A. |
1 (2.3 K members) |
N.A. |
1 (5.3 K members) |
N.A. |
|
Employees on LinkedIn |
46 |
156 |
429 |
126 |
N.A. |
TWITTER Analysis on 5 HR Consultancies (less than 50 emloyees)
|
MAIN PAGE |
Company1 |
Company2 |
Company3 |
Company5 |
Company6 |
|---|---|---|---|---|---|
|
Followers |
1.4 K |
992 |
154 |
18 K |
6.3 K |
|
Engagement (%) |
0.013 |
0.11 |
0.096 |
0.029 |
0.0028 |
|
Tweet interaction (%) |
0.061 |
0.18 |
0.34 |
0.034 |
0.020 |
|
Tweets per day |
0.2 |
0.6 |
0.3 |
0.9 |
0.1 |
|
Most used hashtags |
#hr #psychometrics |
#hr #management #talent |
#assessment #human resources #webinar |
#leadership #personality #creativity |
#hr #leadership #talent #recruitment |
|
Type of tweets in ascending order |
Original Reshare Reply |
Original Reshare |
Original |
Original Reshare Reply |
Original |
|
Main typologies of original tweets |
Promotions and offers; Conversations with users |
Team Life; Live tweeting; Links to SM and website; Promotion |
Industry news & research; Informative and promotional tweets |
Team life; Live tweeting; Links to interviews |
Team life; Pictures; Live tweeting; Links to SM and website |
|
10 most retweeted Tweets |
Conversations with users; Promotion and offers |
Links to interviews; Promotions and offers |
Industry news & research |
Links to Interviews; Links to SM |
Pictures; Info about Events |
YOUTUBE Analysis on 5 coportates with less than than 1.5K subscribers
|
MAIN PAGE |
Company1 |
Company2 |
Company3 |
Company5 |
Company6 |
|---|---|---|---|---|---|
|
Followers |
1.4 K |
992 |
154 |
18 K |
6.3 K |
|
Engagement (%) |
0.013 |
0.11 |
0.096 |
0.029 |
0.0028 |
|
Tweet interaction (%) |
0.061 |
0.18 |
0.34 |
0.034 |
0.020 |
|
Tweets per day |
0.2 |
0.6 |
0.3 |
0.9 |
0.1 |
|
Most used hashtags |
#hr #psychometrics |
#hr #management #talent |
#assessment #human resources #webinar |
#leadership #personality #creativity |
#hr #leadership #talent #recruitment |
|
Type of tweets in ascending order |
Original Reshare Reply |
Original Reshare |
Original |
Original Reshare Reply |
Original |
|
Main typologies of original tweets |
Promotions and offers; Conversations with users |
Team Life; Live tweeting; Links to SM and website; Promotion |
Industry news & research; Informative and promotional tweets |
Team life; Live tweeting; Links to interviews |
Team life; Pictures; Live tweeting; Links to SM and website |
|
10 most retweeted Tweets |
Conversations with users; Promotion and offers |
Links to interviews; Promotions and offers |
Industry news & research |
Links to Interviews; Links to SM |
Pictures; Info about Events |