Our Ecosystem is built upon analysis of what websites do, for example…

FACEBOOK Analysis on 5 Corporates (More than 200 employees)

 

MAIN PAGE

Company 1

Company 2

Company 3

Company4

Company 5

Number of fans

19 K

526

15 K

6.9 K

25 K

CTA button

Buy now

Call now

Call now

Send message

Call now

General level of engagement (%)

0.19

0.34

0.11

0.010

0.035

Post interaction (%)

0.24

1.3

0.15

0.15

0.0047

Editorial calendar

NO

NO

NO

NO

NO

Posts per day

0.8

0.3

0.7

0.07

7.5

Type of posts in ascending order

Pictures; Videos; Links;

Status

Pictures; Links; Videos

Links; Pictures; Status; Videos

Links

Pictures; Links; Videos

Internal or external content

Internal content

Both internal and external

Both internal and external

External content

Internal content

Main typologies of internal content

Company news; Tests Promotion; Industry news & research; Events

Team life; Job opportunities; Company news; Industry news & research; Industry articles; Tests promotion; Whitepapers

Team life; Video interviews; Events; Re-posts; Company news; Tests promotion

Links from the blog; Team life

Top 10 posts (total reactions, comments and shares)

Events; Company news; Industry news & research

Team life (pictures); Tests Promotion; Company news

Video-interviews; Events; Tests Promotion; Team life (pictures)

Links from the blog Employees’ video-interviews; Team life (video interview); Team life (pictures)

 

LINKEDIN Analysis on 5 Small Companies (less than 50 emloyees)

MAIN PAGE

Company1

Company2

Company3

Company5

Company6

Type of Page

Company page

Company page

Company page

Company page

Showcase page

Followers (K)

7.4

3.3

11.3

7.2

20.4

Posts per month

2

6

11

5

11

Likes per post

12

15

18

4

12

Editorial calendar

NO

NO

NO

NO

NO

Internal or external contents

Internal

Internal;

External

Internal

Internal

Internal;

External

Typologies of internal posts

Interviews; Promotion and offers

Interviews; Awards and recognitions; Trends; Reports; Tests promotion

Testimonial; Case studies; Awards and recognitions; Webinars; Test promotion; Conferences; Trainings and courses

Case studies; Free ebook; Tests promotion; Workshops and trainings

Webinars; Posts from the blog/website

Related groups

N.A.

1 (2.3 K members)

N.A.

1 (5.3 K members)

N.A.

Employees on LinkedIn

46

156

429

126

N.A.

TWITTER Analysis on 5 HR Consultancies (less than 50 emloyees)

MAIN PAGE

Company1

Company2

Company3

Company5

Company6

Followers

1.4 K

992

154

18 K

6.3 K

Engagement (%)

0.013

0.11

0.096

0.029

0.0028

Tweet interaction (%)

0.061

0.18

0.34

0.034

0.020

Tweets per day

0.2

0.6

0.3

0.9

0.1

Most used hashtags

#hr

#psychometrics

#hr

#management

#talent

#assessment

#human resources

#webinar

#leadership

#personality

#creativity

#hr

#leadership

#talent

#recruitment

Type of tweets in ascending order

Original

Reshare

Reply

Original

Reshare

Original

Original

Reshare

Reply

Original

Main typologies of original tweets

Promotions and offers; Conversations with users

Team Life; Live tweeting; Links to SM and website; Promotion

Industry news & research; Informative and promotional tweets

Team life; Live tweeting; Links to interviews

Team life; Pictures; Live tweeting; Links to SM and website

10 most retweeted Tweets

Conversations with users; Promotion and offers

Links to interviews; Promotions and offers

Industry news & research

Links to Interviews; Links to SM

Pictures; Info about Events

 

YOUTUBE Analysis on 5 coportates with less than than 1.5K subscribers

MAIN PAGE

Company1

Company2

Company3

Company5

Company6

Followers

1.4 K

992

154

18 K

6.3 K

Engagement (%)

0.013

0.11

0.096

0.029

0.0028

Tweet interaction (%)

0.061

0.18

0.34

0.034

0.020

Tweets per day

0.2

0.6

0.3

0.9

0.1

Most used hashtags

#hr

#psychometrics

#hr

#management

#talent

#assessment

#human resources

#webinar

#leadership

#personality

#creativity

#hr

#leadership

#talent

#recruitment

Type of tweets in ascending order

Original

Reshare

Reply

Original

Reshare

Original

Original

Reshare

Reply

Original

Main typologies of original tweets

Promotions and offers; Conversations with users

Team Life; Live tweeting; Links to SM and website; Promotion

Industry news & research; Informative and promotional tweets

Team life; Live tweeting; Links to interviews

Team life; Pictures; Live tweeting; Links to SM and website

10 most retweeted Tweets

Conversations with users; Promotion and offers

Links to interviews; Promotions and offers

Industry news & research

Links to Interviews; Links to SM

Pictures; Info about Events

 

Our Ecosystem is built upon analysis of what websites do, for example…

FACEBOOK Analysis on a Corporate (More than 200 employees). For comparison over 5 companies please visit our DESKTOP website when you have a chance.

 

MAIN PAGE

Company 1

Number of fans

19 K

CTA button

Buy now

General level of engagement (%)

0.19

Post interaction (%)

0.24

Editorial calendar

NO

Posts per day

0.8

Type of posts in ascending order

Pictures; Videos; Links;

Status

Internal or external content

Internal content

Main typologies of internal content

Company news; Tests Promotion; Industry news & research; Events

Top 10 posts (total reactions, comments and shares)

Events; Company news; Industry news & research

 

LINKEDIN Analysis on 1 small Company (less than 50 emloyees). For comparison over 5 companies please visit our DESKTOP website when you have a chance.

MAIN PAGE

Company 1

Type of Page

Company page

Followers (K)

7.4

Posts per month

2

Likes per post

12

Editorial calendar

NO

Internal or external contents

Internal

Typologies of internal posts

Interviews; Promotion and offers

Related groups

N.A.

Employees on LinkedIn

46

 

TWITTER Analysis on 1 HR Consultancy (less than 50 emloyees). For comparison over 5 companies please visit our DESKTOP website when you have a chance.

MAIN PAGE

Company1

Followers

1.4 K

Engagement (%)

0.013

Tweet interaction (%)

0.061

Tweets per day

0.2

Most used hashtags

#hr

#psychometrics

Type of tweets in ascending order

Original

Reshare

Reply

Main typologies of original tweets

Promotions and offers; Conversations with users

10 most retweeted Tweets

Conversations with users; Promotion and offers

 

YOUTUBE Analysis on 1 coportate with less than than 1.5K subscribers. For comparison over 5 companies please visit our DESKTOP website when you have a chance.

MAIN PAGE

Company 1

Followers

1.4 K

Engagement (%)

0.013

Tweet interaction (%)

0.061

Tweets per day

0.2

Most used hashtags

#hr

#psychometrics

Type of tweets in ascending order

Original

Reshare

Reply

Main typologies of original tweets

Promotions and offers; Conversations with users

10 most retweeted Tweets

Conversations with users; Promotion and offers