GREEN GOAT DESIGN / OUR WORK
Good work.
Great stories.
Two real Green Goat projects and five illustrative concepts exploring what thoughtful design can do for different businesses.
The concept projects are design exercises, not client commissions or measured results.
01 / REAL CLIENT / HOSPITALITY
The Red Lion, Arundel
The brief
A historic Arundel pub with a lively music programme needs its food, events and personality to reach customers consistently across digital and print.
The approach
An ongoing joined-up approach combining website design, menus, music listings, branded newsletter production and email communications. The Rub gives the pub a recognisable monthly format for sharing upcoming performances and news.
What the project covers
Website, online and printed menus, The Rub monthly newsletter, email marketing, event promotion and seasonal artwork.
Why it matters
Clearer customer information, a consistent way to promote live music and an ongoing reason for subscribers to return to the pub. No unverified revenue uplift is claimed.
02 / REAL CLIENT / ECOMMERCE
Scenic Photo Art
The brief
An original fine-art photography collection needs a website that does more than display photographs – it needs to help visitors confidently choose and purchase prints.
The approach
A gallery-led shopping experience organised by landscape, portrait and square compositions. Product pages present three size options, paper choices, mounting and finishing options, while bespoke enquiries provide flexibility beyond standard listings.
What the project covers
Website and online shop, artwork galleries, selectable print options, basket and checkout, bespoke-order pathways and presentation of fine-art production.
Why it matters
A practical route from discovering a photograph to ordering a print. The site highlights pigment-based giclée printing and Hahnemühle paper choices, connecting visual appeal with a considered purchasing experience.
REAL CLIENT WORK
ONLINE STORE / PRINT OPTIONS / GICLÉE FINE ART
CONCEPT PROJECT / VISUAL DESIGN EXERCISE
03 / CONCEPT / FITNESS
Riverdale Fitness Studio
The brief
A boutique studio wants a confident identity and a website that makes its classes and memberships easy to explore.
The approach
Create a strong visual identity, mobile-first class pages and clear membership journeys.
What the project covers
Brand identity, website design, booking integration concept and launch materials.
Why it matters
Designed to make class discovery and enquiries straightforward. Illustrative scenario, not a completed client project.
04 / CONCEPT / ARCHITECTURE
Hartwell Architecture
The brief
A sustainable architecture practice needs to showcase its work with the clarity and confidence its projects deserve.
The approach
Develop a refined visual system, editorial project pages and a considered balance of photography and technical information.
What the project covers
Website design, project portfolio structure, brand direction and search-friendly content.
Why it matters
Designed to help prospective clients explore expertise and make contact. Illustrative scenario only.
CONCEPT PROJECT / VISUAL DESIGN EXERCISE
CONCEPT PROJECT / VISUAL DESIGN EXERCISE
05 / CONCEPT / ARTISAN FOOD
The Flour House
The brief
An independent bakery wants a distinctive online presence that makes its products irresistible and ordering convenient.
The approach
Pair warm, tactile branding with appetising photography, seasonal collections and a simple ordering journey.
What the project covers
Branding, website, online ordering concept and printed promotional materials.
Why it matters
Designed to connect discovery with orders and visits. Illustrative scenario only.
06 / CONCEPT / SOFTWARE
FlowStack
The brief
A growing software platform needs to explain its value quickly and guide visitors towards a demonstration.
The approach
Translate complex features into clear product messaging, interface previews and a focused conversion journey.
What the project covers
Website design, UI direction, product storytelling and launch communications.
Why it matters
Designed to improve product understanding and qualified enquiries. Illustrative scenario only.
CONCEPT PROJECT / VISUAL DESIGN EXERCISE
CONCEPT PROJECT / VISUAL DESIGN EXERCISE
07 / CONCEPT / PROFESSIONAL SERVICES
Whitmore & Co
The brief
A professional consultancy wants a contemporary website that communicates expertise without feeling distant or overly corporate.
The approach
Build a restrained visual identity, clear service navigation and reassuring content that answers client questions.
What the project covers
Website design, visual identity direction, service copy and enquiry pathways.
Why it matters
Designed to support credibility and lead generation. Illustrative scenario only.
Have a project in mind?
Let’s talk about a website, brand or marketing system that works for your business.